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Marvel's X-Men and ASICS Gel-Lyte III Collaboration Unveils Exciting Sneaker Collection at San Diego Comic-Con

Marvel's X-Men and ASICS Gel-Lyte III Collaboration Unveils Exciting Sneaker Collection at San Diego Comic-Con

clock-circular-outline Posted July 27, 2023

In a thrilling celebration of X-Men’s 60th anniversary, Marvel Comics has joined creative forces with KITH and ASICS to release the X-Men and ASICS Gel-Lyte III sneaker collection.

Marvel X-Men and ASICS Gel-Lyte III
Image Courtesy of KITH

Revealed at San Diego Comic-Con, the collection pays homage to the iconic X-Men characters with a fusion of style and nostalgia.

The X-Men-inspired Gel Lyte III’s showcases the individuality of characters like Beast, Cyclops, Gambit, Rogue, Storm, and Wolverine across seven striking colourways. Each sneaker boasts unique fabrications and colour schemes that perfectly capture the essence of mutant heroes.

Adding that extra element of surprise, the collaborative sneakers arrive in blind packaging, replicating the excitement of opening a pack of trading cards. Buyers will uncover the character-specific design only upon unboxing, heightening the anticipation and collectibility.


To further delight fans, KITH has recreated classic Marvel trading cards from the 1992 Uncanny X-Men Series 1. These exclusive cards feature Marvel and KITH logos, accompanied by dual KITH and PSA co-branding. Card collectors and sneaker enthusiasts alike will be thrilled by this fusion of memorabilia and footwear.

X-Men x ASICS GEL LYTE III
Image Courtesy of KITH

The X-Men and ASICS Gel-Lyte III collection will be available to purchase at San Diego Comic-Con from July 19 to 23. Following the exclusive launch, fans can secure their favourite pairs starting July 28th at KITH.com and select KITH stores.

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