The Air Jordan 40 has officially landed, and it's not just another chapter; it’s the start of a new era for Jordan Brand.

Introduction:
Celebrating four decades of basketball greatness, the AJ40 is more than a sneaker; it’s a symbol of legacy reimagined for the next generation of athletes.
Unveiled in New York City, the Air Jordan 40 stands as a pinnacle of performance innovation and heritage design. Built for today’s most dynamic court players, this groundbreaking model pairs full-length Nike ZoomX foam with a full Zoom Strobel, marking a first across all NIKE, Inc. products.

The result? A sneaker that delivers 85% energy return, offering unmatched responsiveness, explosive propulsion, and a smoother, more connected feel on the court.
Design Details:
Design-wise, the AJ40 doesn’t shy away from its roots. It’s a modern homage to the brand’s storied lineage, featuring abstract nods to classics like the Air Jordan 3, 5, 9, and 13. From the speckled heel counter to the reflective finishes, legacy lives in every line.
Meanwhile, a futuristic webbing system ensures 360-degree containment, and a specialized herringbone traction pattern, engineered with 40-degree angles, offers elite-level grip for rapid movements.

Release Info:
Premium materials define each release, with nine unique colorways on the way. First up: the AJ40 ‘The Classic’, a sleek black and white debut that drops July 12, 2025, via Jordan.com and select retailers for £190. Following soon after is the striking ‘Blue Suede’ edition, showcasing Jordan Brand’s emphasis on bold textures and material storytelling.
Whether you're chasing greatness or just love game-changing design, the Air Jordan 40 is built by legacy, built for the future, and ready to redefine basketball performance.
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