Here’s What Went Down at Sole DXB
We recently attended the Sole DXB event in Dubai. Check out what happened below as well as what we brought to the stellar event.
Founded in 2010 by Hussain Moloobhoy, Joshua Cox, Kris Balerite, and Rajat Malhotra, Sole DXB is Dubai’s leading cultural event that merges together elements from a variety of industries. With previous festivals having booths from the likes of Dior, live performances from artists like Nas and dedicated sneaker stalls, Team Crep Protect knew that it couldn’t miss out on the opportunity to head to the City of Gold.
Sole DXB was the perfect way for Team Crep Protect to round off a busy year of events. Having been all over the world in 2019, we were happy to be heading to the Dubai based fashion and music festival to unveil some exclusive items.
In collaboration with world-famous Korean American jeweller and entrepreneur Ben Baller, we released one of our most limited products yet. Crep Protect x Ben Baller saw just 200 specially created sprays made exclusively for Sole DXB. A matte back co-branded spray was encased in a black and gold case with three diamond-encrusted pins bearing the logos of each brand. Ben Baller, Jeff Staple and Justsul stopped by over the weekend too to give fans the chance to meet some of footwear’s most famous faces.
As well as this, Presentedby unveiled its latest collaboration with Ben Baller. Taking inspiration from the previous sellout items, Presentedby launched another Sole DXB exclusive in the form of a tracksuit. A white monochromatic update was given to the hit piece and was a big success amongst attendees of the event.
Artists such as Wu-Tang Clan, Koffee, Burna Boy and Mos Def all performed across the weekend, adding to a spectacular festival. We’d like to give a special thanks to the Sole DXB Team for putting on such a great event and we’re looking forward to next year already.