Crep Protect Offers Free Sneaker Customisation at adidas_LDN
We’ve been busy at the adidas_LDN flagship giving customers the chance to get their sneakers customised for free. Take a look at what went down below.
We kicked our February activations at adidas_LDN off in style last weekend, offering complimentary sneaker customisation at the adidas flagship on Oxford Street. Our creative collaboration with sneaker customiser CroxxHatch gave customers the chance to have their adidas Superstars personalised free of charge.
Across the 14th and 15th of February, we invited adidas Creators to experience a live event involving CroxxHatch; a sneaker customiser who paints colourful compositions directly onto sneakers. Creators had the chance to pick from a vast array of designs and have these painted onto their new shoes whilst they watched the art come to life.
The idea behind this bespoke sneaker customisation service was to give the wearers the chance to put their own unique identity onto their new Superstars. The activation was busy throughout the entire weekend, with people constantly passing through the Sneaker Services section to see what was happening.
Adding to the activation, our signature Cleaning Thrones were also on hand to offer shoppers the opportunity to experience a complimentary sneaker clean, located right at the entrance of the adidas_LDN store. The additional surprise of a free clean for all customers was something that was very well-received, further adding to the shared message between ourselves and adidas.
For us, the Cleaning Thrones serves two purposes. Firstly, they create trust between us and the customer by offering them a complimentary cleaning service. Secondly, they empower customers with knowledge on how to clean their sneakers with the right tools; vastly improving the life cycle of a shoe in the process.
Across the activation weekend, adidas Creators were also treated to the opportunity to claim a cleaning kit from Crep Protect. Those who purchased adidas Superstars had the chance to claim the co-branded Crep Protect x adidas Cure Kit; a product exclusive to the adidas_LDN flagship.